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Corporate Online PR 2.0

The rise of Web 2.0 and the importance of social media are radically changing the PR needs for many companies. As companies enter this new medium they are discovering that many of the old strategies don’t work, and a whole new way of thinking may be needed to be successful. While traditional PR was based on the idea of one-to-many, mass communication, where thousands of people would read one press release, the new internet media is a community based, many-to-many medium. In the old media, and in the old internet, content was king – what mattered was what you had on display. Now what matters, is your interactions, conversations, and your place in the online community.

Successful public relations in the age of Web 2.0 involves participating in a variety of communities, with much more one-on-one conversation with consumers, albeit one-on-one conversations which are often observed by thousands of people. From blogs to Social Network sites to Social Bookmarking to RSS feeds, we can help you with a full spectrum of Web 2.0 public relations.

We can help you with:

• Corporate blogs
  A corporate blog can give a human face to a more formal company website, or act as an important source for company news. If it is interesting enough, it may become a reason in itself for potential customers to visit your website, or can be an important way of keeping in contact with investors.
  
  
• Social Media presence & participation
  We can track your presence on social media sites, as well as post information, participate in discussions, tag pages about your company for social bookmarking sites, and perform a wide variety of other social media PR services.
  
  
• Podcasts & Webinars
  We can help design, market, and set up Podcasts, Webinars, and other related media. These can be a good way to provide information to your customers or shareholders, as they allow you to communicate much more information than a standard PR piece, as well as allowing sound and video, and audience participation in web conferences.
  
  
• Damage Control
  A disgruntled customer or former employee can do a lot more damage in the days of many-to-many communication than they could before, and they can do it much more quickly. A news report critical of your company always did damage, but in the age of social media, you can track the effects, and manage them. We are always on alert, and can respond to potential problems quickly - if people are suddenly searching for your company twice as often, you want to know why, and if it is because of a problem, you want it solved.

We also adapt traditional forms of PR to the Web 2.0 environment. The traditional approaches to PR are still important in the age of Web 2.0, but it is important to adapt them to the changing landscape. Press releases should be written with keyword optimization in mind, and should be posted in a variety of relevant places.

A good PR piece should also be designed to facilitate word of mouth transmission. Writing styles have changed with web 2.0; the traditional marketing or PR-speak may not be appropriate. And, if you are creative, some old strategies can be transferred fairly easily – instead of sponsoring an event in the real world, sponsor one in a virtual world like Second Life.